Ayelet Gneezy

Ayelet Gneezy is an Associate Professor of Behavioral Sciences and Marketing at the Rady School of Management at UC San Diego. 

Gneezy’s research addresses a wide variety of questions pertaining to consumer behavior such as behavioral pricing, prosocial behavior (with a focus on green/sustainable behavior), social preferences (e.g., promise accounting, negative reciprocity, fairness), and factors affecting individuals’ quality of life (e.g. nutrition & exercise, poverty). In her research, Gneezy collaborates with small (a Temecula base winery) and large (e.g. Disney) firms and integrates field experiments to test her predictions in “the wild”. Recently, professor Gneezy started collaborating with organizations and researchers interested in questions that address the many challenges facing our society such as poverty, hunger, and health.

Her research has been published in a number of leading academic journals, including Science, PNAS, the Journal of Marketing Research, and the Journal of Consumer Research, and has been covered in media outlets such as The Wall Street Journal, the New York Times, Scientific American, and the Atlantic.

Gneezy received her Ph.D. in Marketing from the Booth School of Business at the University of Chicago, immediately after which she joined the Rady School of Management at UCSD. Prior to obtaining her Ph.D., Gneezy earned an MBA in the Netherlands, and then returned to Israel to manage the strategic planning department in DataPro Proximity (a subsidiary of BBDO Worldwide).

  • Consumer goods
  • Non-profit
  • Services

Affiliated Researchers