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Ayelet Gneezy

Ayelet Gneezy is an associate professor of behavioral sciences and marketing at the Rady School of Management at UC San Diego. 

Gneezy’s research addresses a wide variety of questions pertaining to consumer behavior such as behavioral pricing, prosocial behavior (with a focus on green/sustainable behavior), social preferences (e.g., promise accounting, negative reciprocity, fairness), and factors affecting individuals’ quality of life (e.g. nutrition and exercise, poverty). Recently, Gneezy started collaborating with organizations and researchers interested in questions that address the many challenges facing our society such as poverty, hunger, and health. Her research has been published in a number of leading academic journals, including Science, PNAS, Journal of Marketing Research, and Journal of Consumer Research, and has been covered in media outlets such as the Wall Street Journal, New York Times, Scientific American, and Atlantic.

Gneezy received her PhD in marketing from the Booth School of Business at the University of Chicago. Prior to obtaining her PhD, Gneezy earned an MBA in the Netherlands, and then returned to Israel to manage the strategic planning department in DataPro Proximity (a subsidiary of BBDO Worldwide).

  • Consumer goods
  • Non-profits
  • Services

Gneezy, A. 2017. "Field Experimentation in Marketing Research." Journal of Marketing Research 54 (1): 140–43.

Gneezy, U., E. Keenan, and A. Gneezy. 2014. "Avoiding the Overhead Aversion in Charity." Science 346:632–35. DOI:10.1126/science.1253932.

Gupta, S., S. Miller, M. Koch, E. Berry, P. Anderson, S. Pruitt, E. Borton, A. Hughes, E. Carter, S. Hernandez, H. Cruz, E. Halm, A. Gneezy, A. Lieberman,  S. Sugg-Skinner, K. Argenbright, and B. Balasubramanian. 2016. "Financial Incentives for Promoting Colorectal Cancer Screening: A Randomized, Comparative Effectiveness Trial." American Journal of Gastroenterology 111 (11):1630–36. doi: 10.1038/ajg.2016.286.

Jung, M., L. D. Nelson, A. Gneezy, and U. Gneezy. 2014. "Paying More When Paying for Others: Consumer Elective Pricing with Pay-It-Forward Framing." Journal of Personality and Social Psychology 107 (3): 414–31.

Jung, M., L. D. Nelson, U. Gneezy, and A. Gneezy. 2017. "Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing." Marketing Science.  Published online Jan. 12, 2017.

Nosal, A., E. Keenan, P. Hastings, and A. Gneezy. 2016. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLOS One. Published online August 3, 2016.

Reddy, S., M. W., Montambault, J., Y. J. Masuda, E. Keenan, W. Butler, J. R.B. Fisher, S. T. Asah, and A. Gneezy. 2017. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10:248–56. doi:10.1111/conl.12252.


Ward, A., K. Duke, A. Gneezy, and M. Bos. 2017. "Brain Drain: The Mere Presence of One's Own Smartphone Reduces Available Cognitive Capacity." Journal of the Association of Consumer Research 2 (2): 140–54.